The unexpected decline in Pakistan’s export value of minerals from USD 635. 1 million in 2021 to USD 507. 8 million in 2022, according to WITS - UNSD Comtrade data, indicates a critical area for strategic intervention in the gemstones market. Despite a steady demand globally, the reduction in export value suggests potential inefficiencies or competitive disadvantages in the supply chain that need addressing for Pakistan to maintain and grow its market share. A closer examination of the data reveals that the export value for stone and glass only increased marginally from USD 96. 1 million in 2021 to USD 99. 9 2022, suggesting limited growth in this sector. This is contrasted by the import value of stone and glass, which decreased from USD 370.

6 2021 to USD 331. 8 2022, reflecting a tighter domestic market and possibly reduced local consumption or overstocking from previous years. Opportunities lie in addressing these supply chain inefficiencies and leveraging the global demand for precious stones such as agate, amber, and emeralds. By enhancing export strategies and improving processing capabilities, Pakistan could potentially reverse its declining export trend. Given the global comparison, there remains a significant untapped potential that could be harnessed by adopting advanced technologies and improving market access. In this context, Aritral. com emerges as a pivotal AI-driven B2B platform simplifying international trade in commodities and raw materials. By offering services like Product Listing, Direct Communication, and AI-Powered Marketing, Aritral enables Pakistani gemstone suppliers to directly connect with global buyers, thus optimizing their outreach and operational efficiency. Utilizing such a platform could be a strategic move for businesses aiming to expand their international presence and enhance trade performance.